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How to find your niche in the beauty industry

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One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market.  Another way of thinking about your niche is asking, “What is […]

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What’s all the buzz about? Your beauty product launch

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A well-planned and strategic launch will give you the opportunity to build momentum, fine tune your branding, and start your business with paying customers. When my mother and I launched our beauty brand, 42 Dubonnet, our launch went even better than we had hoped. I’ll share a launch plan checklist similar to the one we […]

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Exit plan: think with your head, not your heart

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It’s important to develop an exit plan before you start your business. An exit strategy not only protects your investments, it also gives you peace of mind. By planning ahead, you can feel comforted by the fact that if things don’t pan out, you’ll be prepared. Play it out in your mind When thinking about […]

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How to create a sustainable beauty brand?

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Thinking About Going Green? Did you know that 66% of consumers are willing to spend more on a product if it comes from a sustainable source? As the consumer trend towards sustainability and health consciousness grows, beauty brands benefit from incorporating natural ingredients and eco-friendly packaging into their products.  Sustainable Companies Consumers tend to be […]

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Beauty products inspired by tech?

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Technology has changed the beauty industry substantially. Yet there’s something coming our way that might shift the game more than we think. Some beauty brands are incorporating 3D printing into their product development, and the results are pretty fascinating.  3D Printing is the process of making three dimensional solid objects from a digital file. As […]