Thinking about starting a beauty business but aren’t sure where to start?
Lauren Casgren-Tindall, a seasoned entrepreneur and branding expert, will guide you step-by-step through the process of developing your ideas, designing your brand, and manufacturing and selling your beauty product.
Trying to decide where to focus your energy and resources?
This course covers every aspect of starting a beauty business, from creating a solid foundation and getting funding to manufacturing, branding, sales, and marketing. This guided approach keeps you on track and makes the process feel less overwhelming. By the end of this course, you will have the resources and information you need to successfully launch your beauty product and build a thriving business.
What you will gain from taking this course:
- Learn how to launch the beauty product business of your dreams while avoiding common mistakes.
- Get a behind-the-scenes look at Lauren’s beauty startup 42 Dubonnet and learn from someone who has been right where you are now.
- Helpful worksheets guide you through every step of the process so you can feel confident that you’ve covered all your bases.
- Receive a one-on-one business coaching session with Lauren.
- Save yourself time with valuable resource lists instead of searching for manufacturers, printers, and other vendors that work with startup beauty businesses.
- Plan your business with easy-to-use templates and formulas for budgets, sales projections, editorial calendars, launch plans, and more.
Sign up today to make your dream a reality.
When does the course begin?
The next course begins January 1st, 2020.
How much does it cost?
For a limited time only, the course is available for only $297
Still have questions? Unsure if this is the right course for you?
Email Lauren with questions or to schedule a call to discuss your business.
What will be covered in the course?
Learn to Launch a Beauty Product covers branding, packaging, manufacturing and marketing your beauty product. Below is an overview of what you will learn in each module of the course. You can view the syllabus here.
MODULE 1: Building Your Foundation
In this module you will:
- Create a business budget
- Figure out how much startup capital you will need
- Learn about the pros and cons of different funding options
- Gain important knowledge about Employer Identification Numbers, business licenses, and the different legal structures you can choose for your business
- Get valuable tips on working with a co-founder and hiring interns
- Consider the benefits of an advisory board
- Create an exit strategy to protect your finances
MODULE 2: Finding Your Niche
In this module you will:
- Understand the importance of marketing to your niche
- Create customer personas
- Learn how to research and analyze your competitors
- Define what makes your brand unique
- Get tips on naming your business with advice from experts
- Learn about trademarking
MODULE 3: Design and Branding
In this module you will:
- Write a compelling brand story
- Develop your brand language for product names, taglines, and product descriptions
- Find inspiration and create mood boards to guide the visual direction for your brand
MODULE 4: Manufacturing Your Products
In this module you will:
- Gain insider knowledge on the manufacturing process
- Weigh the pros and cons of private label, semi-custom, and custom formulation
- Discover a reliable method for pricing your products correctly
- Understand manufacturing terminology
- Know what questions to ask and what to look out for when dealing with manufacturers
- Learn about beauty packaging guidelines and certifications
MODULE 5: Marketing
In this module you will:
- Explore different distribution and marketing options for your business
- Gain tips and resources for selling online
- Learn best practices for social media marketing
- Develop your editorial calendar to benefit from the beauty industry’s seasonal timeline
- Generate sales with well-planned marketing
- Determine your wholesale pricing structure
- Learn about barcodes and wholesale terms
- Save time and money with a helpful guide to attending trade shows
- Discover how to get your brand featured in magazines
What we expect from our students
We want you to succeed and create the beauty business you’ve always dreamed of. For this reason, we ask our students to make a commitment not only to this course, but to themselves. By setting aside time each week for course lessons and assignments, you are making a commitment to yourself and to your dream. Building a thriving business is a step-by-step process; be patient with yourself and do something everyday to move forward. Sign up to make a commitment to yourself today.
Ready to sign up?
SIGN ME UP, I’M READY!
Not ready? Stay tuned for next semester and sign up to get course updates.