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Tag: beauty brand activism

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How to harness the power of purpose-driven branding

Posted on January 15, 2021September 12, 2020
How to harness the power of purpose-driven branding

One of the best ways to snag the attention of your target market is by getting their hearts involved, not just their heads. Emotional connections are extremely powerful, not just in our relationships with each other, but with brands, too. The most successful brands have found a way to forge a bond with their consumers—and […]

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