What are mood boards? A mood board brings your beauty brand to life using visuals rather than words. It’s the step between the business practice of defining your brand and creating your actual brand identity. You can think of a mood board as an art project that you get to do for work! At its […]
Let’s face it—there are a lot of beauty products out there. You already know that your product has to stand out if you’re going to compete, but of course, that’s much easier said than done. Here’s how to follow your passion and make a profit, by creating a beauty product line that actually sells. How […]
(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) When you’re launching a beauty business, you’ll probably wonder if you need to secure trademarks. A trademark protects your business assets, keeping other businesses from […]
One of the best ways to snag the attention of your target market is by getting their hearts involved, not just their heads. Emotional connections are extremely powerful, not just in our relationships with each other, but with brands, too. The most successful brands have found a way to forge a bond with their consumers—and […]
Have you ever thought about just how many fonts are out there? At our last count, it was 500,000 fonts (and growing)! If that sounds high, just think about how many different places you see fonts on a daily basis. They’re everywhere: in stores, on signs, online, on cars and license plates …. The opportunities […]
When you launch a beauty business, you’ll have to decide if you want to sell your products wholesale, directly to customers, or both. Wholesale (selling at a lower price to a third party or retailer who sells to their own customers) can sound intimidating at first. How do you find a retailer? How do you […]
If you’re feeling overwhelmed by choosing a manufacturer for your beauty product(s)—don’t. We’re here to help you understand how the whole process works. Getting the manufacturing right has huge ripple effects downstream for your brand. It will determine the quality of your products as well as how you price them. Finding the perfect manufacturer for […]
More brands are entering the beauty industry all the time, in large-part because small companies can work with outside manufacturers to make their beauty products. The accessibility of private label products and contract manufacturers means that with a thoughtful marketing plan and a targeted niche, it’s easier to make a successful beauty brand than ever. […]
Setting up your business legally isn’t the most glamorous part of launching your beauty brand, but it’s very important! You’ll need to choose the right legal structure for your business, apply for an EIN, and secure the right licenses. It might sound overwhelming at first, but with a little bit of thought and research, you […]
So you’ve got your customer avatar, you’ve done competitive research, and you’ve found the niche for your beauty business. Now, it’s time to name it. Naming your beauty business can feel like such a huge task. And it really is a critical part of your brand, so it’s important to get it right. Take your […]