As you launch your beauty business, it’s important to build an ongoing online marketing strategy. Online marketing helps you reach more people. You can sell all over the world instead of just locally. Even if your business is brick-and-mortar, your target market is almost certainly online! Having a good online marketing strategy will help you […]
Packaging is the first thing your customer will see when they lay eyes on your beauty product. It can determine whether or not they try it or buy it. Because packaging is so important, hiring a professional package designer is one of the smartest investments to make when bringing your beauty products to life. Packaging […]
One of the most exciting steps in launching your beauty business is completing your website! But it can seem like a daunting (and potentially expensive) task. You don’t have to pay thousands for a professional website! Online tools make it possible to design your own website, even if you have no design experience. Having an […]
What are mood boards? A mood board brings your beauty brand to life using visuals rather than words. It’s the step between the business practice of defining your brand and creating your actual brand identity. You can think of a mood board as an art project that you get to do for work! At its […]
Let’s face it—there are a lot of beauty products out there. You already know that your product has to stand out if you’re going to compete, but of course, that’s much easier said than done. Here’s how to follow your passion and make a profit, by creating a beauty product line that actually sells. How […]
(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) When you’re launching a beauty business, you’ll probably wonder if you need to secure trademarks. A trademark protects your business assets, keeping other businesses from […]
One of the best ways to snag the attention of your target market is by getting their hearts involved, not just their heads. Emotional connections are extremely powerful, not just in our relationships with each other, but with brands, too. The most successful brands have found a way to forge a bond with their consumers—and […]
Have you ever thought about just how many fonts are out there? At our last count, it was 500,000 fonts (and growing)! If that sounds high, just think about how many different places you see fonts on a daily basis. They’re everywhere: in stores, on signs, online, on cars and license plates …. The opportunities […]
When you launch a beauty business, you’ll have to decide if you want to sell your products wholesale, directly to customers, or both. Wholesale (selling at a lower price to a third party or retailer who sells to their own customers) can sound intimidating at first. How do you find a retailer? How do you […]
If you’re feeling overwhelmed by choosing a manufacturer for your beauty product(s)—don’t. We’re here to help you understand how the whole process works. Getting the manufacturing right has huge ripple effects downstream for your brand. It will determine the quality of your products as well as how you price them. Finding the perfect manufacturer for […]