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Exit plan: think with your head, not your heart

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It’s important to develop an exit plan before you start your business. An exit strategy not only protects your investments, it also gives you peace of mind. By planning ahead, you can feel comforted by the fact that if things don’t pan out, you’ll be prepared. Play it out in your mind When thinking about […]

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What is your Brand Language?

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Your brand language speaks volumes.  Brand language includes the words and phrases that your brand uses to describe its products and purpose. Your brand identity is made up of visual assets like you your logo, fonts, and colors, while your brand language includes assets like your business name, tagline, and product names and descriptions. Your […]