Think about your last purchase. Did any stories come to mind about the product or the company you were buying from? If you bought a dress, you might have thought about the luxury of the fabric and how you would feel wearing it on your next night on the town. If you purchased a cup […]
Your brand language speaks volumes. Brand language includes the words and phrases that your brand uses to describe its products and purpose. Your brand identity is made up of visual assets like you your logo, fonts, and colors, while your brand language includes assets like your business name, tagline, and product names and descriptions. Your […]
Thinking About Going Green? Did you know that 66% of consumers are willing to spend more on a product if it comes from a sustainable source? As the consumer trend towards sustainability and health consciousness grows, beauty brands benefit from incorporating natural ingredients and eco-friendly packaging into their products. Sustainable Companies Consumers tend to be […]