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How to find your niche in the beauty industry

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One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market.  Another way of thinking about your niche is asking, “What is […]

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What’s all the buzz about? Your beauty product launch

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A well-planned and strategic launch will give you the opportunity to build momentum, fine tune your branding, and start your business with paying customers. When my mother and I launched our beauty brand, 42 Dubonnet, our launch went even better than we had hoped. I’ll share a launch plan checklist similar to the one we […]