One of the most important things to think about when starting your beauty business is your budget. Your goal is to make money, and your budget affects every business decision you make. It’s important to make sure you take into account enough capital in your budget planning process to cover all of the costs involved […]
One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market. Another way of thinking about your niche is asking, “What is […]
A well-planned and strategic launch will give you the opportunity to build momentum, fine tune your branding, and start your business with paying customers. When my mother and I launched our beauty brand, 42 Dubonnet, our launch went even better than we had hoped. I’ll share a launch plan checklist similar to the one we […]
Where will your product be sold? Choosing a distribution channel is a process of considering many factors and thinking about your long term business goals. Finding the best distribution options for your product can have a huge impact on sales and the long term success of your business. New products, in particular, need the right […]
Think about your last purchase. Did any stories come to mind about the product or the company you were buying from? If you bought a dress, you might have thought about the luxury of the fabric and how you would feel wearing it on your next night on the town. If you purchased a cup […]
Your brand language speaks volumes. Brand language includes the words and phrases that your brand uses to describe its products and purpose. Your brand identity is made up of visual assets like you your logo, fonts, and colors, while your brand language includes assets like your business name, tagline, and product names and descriptions. Your […]