One of the most important things to think about when starting your beauty business is your budget. Your goal is to make money, and your budget affects every business decision you make. It’s important to make sure you take into account enough capital in your budget planning process to cover all of the costs involved […]
One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market. Another way of thinking about your niche is asking, “What is […]
A well-planned and strategic launch will give you the opportunity to build momentum, fine tune your branding, and start your business with paying customers. When my mother and I launched our beauty brand, 42 Dubonnet, our launch went even better than we had hoped. I’ll share a launch plan checklist similar to the one we […]
Funding options for your beauty business There are many options to consider when looking for ways to fund your business. Some of the options require more work, like applying for grants or running a crowdfunding campaign, while others require less work but carry more financial risk, like getting a loan or using credit cards. A […]
Think about your last purchase. Did any stories come to mind about the product or the company you were buying from? If you bought a dress, you might have thought about the luxury of the fabric and how you would feel wearing it on your next night on the town. If you purchased a cup […]
Your brand language speaks volumes. Brand language includes the words and phrases that your brand uses to describe its products and purpose. Your brand identity is made up of visual assets like you your logo, fonts, and colors, while your brand language includes assets like your business name, tagline, and product names and descriptions. Your […]
Technology has changed the beauty industry substantially. Yet there’s something coming our way that might shift the game more than we think. Some beauty brands are incorporating 3D printing into their product development, and the results are pretty fascinating. 3D Printing is the process of making three dimensional solid objects from a digital file. As […]
Before launching a beauty product, it’s important to consider the power of scent. Our sense of smell connects us to our emotions, experiences, and specific times in our lives. 75% of our daily emotions are connected to our sense of smell. Whether we realize it or not, our brains are always noticing the smells around […]
I started Launch My Beauty Product to share with you resources to help you be successful. I will be sharing free content on our blog! From manufacturing, to branding & packaging, to launching your beauty products. I will provide you tips and resources so you can learn how to launch your beauty brand.