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10 Beginner Mistakes in Logo Design—and how to avoid them

Designing your logo is an exciting part of building your beauty brand. It’s also very complex, and shortcuts can be tempting. But […]

When you design the packaging for your beauty products, it’s not enough to just look great. Your packaging also has to inspire […]

The beauty industry is more competitive than ever. If you’re launching a beauty brand you have to find ways to stand out. […]

By now, most of us know that 3D printing is here to stay. It’s made some big changes in several industries, and […]

Many industries were impacted by COVID-19, and the beauty industry was no exception. Prior to the pandemic, the beauty industry thrived off […]

Competitive brand research is one of the key elements in creating your brand identity. It’s so important that you should do it […]

Social media marketing is vital for beauty businesses. Your target audience is likely spending a good deal of time on social media. […]

Before you start to build your beauty brand, you must have a clear idea of what you want to communicate to potential […]

When you are running a new beauty brand, you want to take every opportunity to spread the name of your brand and […]

As you launch your beauty business, it’s important to build an ongoing online marketing strategy. Online marketing helps you reach more people. […]