More brands are entering the beauty industry all the time, in large-part because small companies can work with outside manufacturers to make their beauty products. The accessibility of private label products and contract manufacturers means that with a thoughtful marketing plan and a targeted niche, it’s easier to make a successful beauty brand than ever. […]
Setting up your business legally isn’t the most glamorous part of launching your beauty brand, but it’s very important! You’ll need to choose the right legal structure for your business, apply for an EIN, and secure the right licenses. It might sound overwhelming at first, but with a little bit of thought and research, you […]
So you’ve got your customer avatar, you’ve done competitive research, and you’ve found the niche for your beauty business. Now, it’s time to name it. Naming your beauty business can feel like such a huge task. And it really is a critical part of your brand, so it’s important to get it right. Take your […]
“The world needs that special gift that only you have.” – Marie Forleo As you’re building up your beauty business, there’s a lot to think about. Your ideal customer avatar, your design and branding, your competitor research. It’s all important, and it should all lead you here: to what makes you and your product different […]
2020 brought many changes for a lot of industries, and the beauty industry is definitely no exception. Beauty brands have always relied heavily on in-person purchases. Before this year, 85% of beauty sales happened in-store. But COVID-19 has changed the way people shop. Focusing on a strong online marketing strategy is crucial. Limited in-store experience […]
Most of us probably take soap for granted. We use it daily, and we rely on it to keep us clean and healthy. But beyond that, it’s just another household item. Before the global pandemic, most of us didn’t give our soap a lot of thought beyond what brand or scent we used! These days, […]
“No competition, no progress.” – Bela Karolyi Why Bother with Competitor Research? Understanding the current competitive landscape for the beauty product(s) you’re bringing to market is a critical step on the path to success. Once you’ve done the research for your niche, you’ll emerge with an understanding of your competitors’ strengths and weaknesses. You’ll know […]
“A strong team can take any crazy vision and turn it into reality.” – John Carmack Statements like “teamwork makes the dream work” or “it takes a village” have become so overused that they’re now considered cliches—but they’re overused for a reason. Creating a team is one of the key ingredients for a successful and […]
One of the most important things to think about when starting your beauty business is your budget. Your goal is to make money, and your budget affects every business decision you make. It’s important to make sure you take into account enough capital in your budget planning process to cover all of the costs involved […]
One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market. Another way of thinking about your niche is asking, “What is […]