10 Beginner Mistakes in Logo Design—and how to avoid them
Designing your logo is an exciting part of building your beauty brand. It’s also very complex, and shortcuts can be tempting. But […]
Create Sizzling Packaging Copy for Your Beauty Brand with These Simple Tips
When you design the packaging for your beauty products, it’s not enough to just look great. Your packaging also has to inspire […]
Trust, Relationships, and the Customer Life Cycle: How to Create Lifelong Buyers for Your Beauty Brand
The beauty industry is more competitive than ever. If you’re launching a beauty brand you have to find ways to stand out. […]
How 3D Printing is Disrupting the Beauty Industry (And What it Means for the Future)
By now, most of us know that 3D printing is here to stay. It’s made some big changes in several industries, and […]
What the “New Normal” Means for Consumer Behavior Trends (and How Beauty Brands Can Embrace It!)
Many industries were impacted by COVID-19, and the beauty industry was no exception. Prior to the pandemic, the beauty industry thrived off […]
14 Essential Things to Know About Your Competitors
Competitive brand research is one of the key elements in creating your brand identity. It’s so important that you should do it […]
The Power of Social Media for Your Beauty Business (And How to Do it Right)
Social media marketing is vital for beauty businesses. Your target audience is likely spending a good deal of time on social media. […]
The 5 Questions That Will Shape Your Brand
Before you start to build your beauty brand, you must have a clear idea of what you want to communicate to potential […]
5 Tips for Pitches that Will Land a Magazine Feature for Your Beauty Brand
When you are running a new beauty brand, you want to take every opportunity to spread the name of your brand and […]
How to Make the Most Out of Online Marketing for Your Beauty Business
As you launch your beauty business, it’s important to build an ongoing online marketing strategy. Online marketing helps you reach more people. […]