One of the best ways to snag the attention of your target market is by getting their hearts involved, not just their heads. Emotional connections are extremely powerful, not just in our relationships with each other, but with brands, too. The most successful brands have found a way to forge a bond with their consumers—and […]
Have you ever thought about just how many fonts are out there? At our last count, it was 500,000 fonts (and growing)! If that sounds high, just think about how many different places you see fonts on a daily basis. They’re everywhere: in stores, on signs, online, on cars and license plates …. The opportunities […]
When you launch a beauty business, you’ll have to decide if you want to sell your products wholesale, directly to customers, or both. Wholesale (selling at a lower price to a third party or retailer who sells to their own customers) can sound intimidating at first. How do you find a retailer? How do you […]
If you’re feeling overwhelmed by choosing a manufacturer for your beauty product(s)—don’t. We’re here to help you understand how the whole process works. Getting the manufacturing right has huge ripple effects downstream for your brand. It will determine the quality of your products as well as how you price them. Finding the perfect manufacturer for […]
More brands are entering the beauty industry all the time, in large-part because small companies can work with outside manufacturers to make their beauty products. The accessibility of private label products and contract manufacturers means that with a thoughtful marketing plan and a targeted niche, it’s easier to make a successful beauty brand than ever. […]
Setting up your business legally isn’t the most glamorous part of launching your beauty brand, but it’s very important! You’ll need to choose the right legal structure for your business, apply for an EIN, and secure the right licenses. It might sound overwhelming at first, but with a little bit of thought and research, you […]
So you’ve got your customer avatar, you’ve done competitive research, and you’ve found the niche for your beauty business. Now, it’s time to name it. Naming your beauty business can feel like such a huge task. And it really is a critical part of your brand, so it’s important to get it right. Take your […]
“The world needs that special gift that only you have.” – Marie Forleo As you’re building up your beauty business, there’s a lot to think about. Your ideal customer avatar, your design and branding, your competitor research. It’s all important, and it should all lead you here: to what makes you and your product different […]
2020 brought many changes for a lot of industries, and the beauty industry is definitely no exception. Beauty brands have always relied heavily on in-person purchases. Before this year, 85% of beauty sales happened in-store. But COVID-19 has changed the way people shop. Focusing on a strong online marketing strategy is crucial. Limited in-store experience […]
Most of us probably take soap for granted. We use it daily, and we rely on it to keep us clean and healthy. But beyond that, it’s just another household item. Before the global pandemic, most of us didn’t give our soap a lot of thought beyond what brand or scent we used! These days, […]