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Email Marketing Tips for Beauty Brands: How to Embrace the Trends and Thrive Online

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Email Marketing Tips for Beauty Brands How to Embrace the Trends and Thrive Online

2020 brought many changes for a lot of industries, and the beauty industry is definitely no exception.  Beauty brands have always relied heavily on in-person purchases. Before this year, 85% of beauty sales happened in-store. But COVID-19 has changed the way people shop.  Focusing on a strong online marketing strategy is crucial. Limited in-store experience […]

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How to Research and Analyze Your Competition

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How to Research and Analyze Your Competition

“No competition, no progress.” – Bela Karolyi Why Bother with Competitor Research? Understanding the current competitive landscape for the beauty product(s) you’re bringing to market is a critical step on the path to success. Once you’ve done the research for your niche, you’ll emerge with an understanding of your competitors’ strengths and weaknesses. You’ll know […]

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Building the Best Team to Support Your Beauty Business

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Building the Best Team to Support Your Beauty Business

“A strong team can take any crazy vision and turn it into reality.” – John Carmack Statements like “teamwork makes the dream work” or “it takes a village” have become so overused that they’re now considered cliches—but they’re overused for a reason. Creating a team is one of the key ingredients for a successful and […]

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How to find your niche in the beauty industry

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find your niche in the beauty industry givenchy

One of the most important things you can do to succeed in business is create a profitable niche. These 5 steps will help you create a profitable niche for a beauty brand, but the ideas are applicable to any brand in a crowded market.  Another way of thinking about your niche is asking, “What is […]

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What’s all the buzz about? Your beauty product launch

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launch-a-beauty-product

A well-planned and strategic launch will give you the opportunity to build momentum, fine tune your branding, and start your business with paying customers. When my mother and I launched our beauty brand, 42 Dubonnet, our launch went even better than we had hoped. I’ll share a launch plan checklist similar to the one we […]

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Exit plan: think with your head, not your heart

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It’s important to develop an exit plan before you start your business. An exit strategy not only protects your investments, it also gives you peace of mind. By planning ahead, you can feel comforted by the fact that if things don’t pan out, you’ll be prepared. Play it out in your mind When thinking about […]