Where will your product be sold? Choosing a distribution channel is a process of considering many factors and thinking about your long term business goals. Finding the best distribution options for your product can have a huge impact on sales and the long term success of your business. New products, in particular, need the right […]
Think about your last purchase. Did any stories come to mind about the product or the company you were buying from? If you bought a dress, you might have thought about the luxury of the fabric and how you would feel wearing it on your next night on the town. If you purchased a cup […]
Your brand language speaks volumes. Brand language includes the words and phrases that your brand uses to describe its products and purpose. Your brand identity is made up of visual assets like you your logo, fonts, and colors, while your brand language includes assets like your business name, tagline, and product names and descriptions. Your […]
Thinking About Going Green? Did you know that 66% of consumers are willing to spend more on a product if it comes from a sustainable source? As the consumer trend towards sustainability and health consciousness grows, beauty brands benefit from incorporating natural ingredients and eco-friendly packaging into their products. Sustainable Companies Consumers tend to be […]
Technology has changed the beauty industry substantially. Yet there’s something coming our way that might shift the game more than we think. Some beauty brands are incorporating 3D printing into their product development, and the results are pretty fascinating. 3D Printing is the process of making three dimensional solid objects from a digital file. As […]
Before launching a beauty product, it’s important to consider the power of scent. Our sense of smell connects us to our emotions, experiences, and specific times in our lives. 75% of our daily emotions are connected to our sense of smell. Whether we realize it or not, our brains are always noticing the smells around […]
I started Launch My Beauty Product to share with you resources to help you be successful. I will be sharing free content on our blog! From manufacturing, to branding & packaging, to launching your beauty products. I will provide you tips and resources so you can learn how to launch your beauty brand.