How to source and design packaging for your beauty product
Packaging is the first thing your customer will see when they lay eyes on your beauty product. It can determine whether or […]
How to Set up an Eye-catching, Functional Website for Your Beauty Business
One of the most exciting steps in launching your beauty business is completing your website! But it can seem like a daunting […]
How to Create a Mood Board for your Beauty Brand
What are mood boards? A mood board brings your beauty brand to life using visuals rather than words. It’s the step between […]
How to create a beauty product line that sells like hotcakes
Let’s face it—there are a lot of beauty products out there. You already know that your product has to stand out if […]
Everything You Need to Know About Trademarks for Your Beauty Brand
(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in […]
How to harness the power of purpose-driven branding
One of the best ways to snag the attention of your target market is by getting their hearts involved, not just their […]
Why brand fonts matter, and how to use them for your beauty brand
Have you ever thought about just how many fonts are out there? At our last count, it was 500,000 fonts (and growing)! […]
Wholesale for Your Beauty Brand: From Pricing Advice to Finding Retailers
When you launch a beauty business, you’ll have to decide if you want to sell your products wholesale, directly to customers, or […]
Everything you need to know about manufacturing beauty products
If you’re feeling overwhelmed by choosing a manufacturer for your beauty product(s)—don’t. We’re here to help you understand how the whole process […]
How to Determine the Best Product Manufacturing Path for Your Beauty Business
More brands are entering the beauty industry all the time, in large-part because small companies can work with outside manufacturers to make […]